The 30th China Hardware Expo in Yongkang, Zhejiang.
From "the capital of hardware" to "business all over the world." Jinhua Yongkang City, Zhejiang, has gradually emerged from a development path centered on hardware in the wave of economy, constructing a large and comprehensive hardware industry system and a sound hardware industrial chain. On September 26, the 30th China Metal Expo kicked off in Zhejiang Yongkang international convention and exhibition center as scheduled.
Going back to 1996, the first China Hardware Fair sowed the seeds of hope and dreams on the fertile land of hardware production in Yongkang, and sounded the first trumpet call for Yongkang hardware to enter the world market. After 30 years of nurturing and cultivation, the initial seeds have grown into a towering tree with abundant branches and leaves, serving as a vast stage for efficient connections, deepened cooperation, and joint development in the hardware industry. It is not only Yongkang hardware's "golden business card" for entering the world market but also a "weather vane" and "barometer" for the development of China's hardware industry. Every autumn, tens of thousands of domestic and foreign customers from all directions gather in Yongkang to participate in this industry gathering and explore new opportunities for cooperation.
Over the past three decades, from the humble commercial exhibition hall to the modern Yongkang international convention and exhibition center, from 6 square metres of fixed booths to personalized special display, From a single product exhibition to multi-modal integration of "exhibition + industry + market + technology," China's hardware fair has grown into a global hardware conference that integrates "hardware product exhibition, technology transfer, information technology exchange, cultural communication integration" and other functions. Driven by the China Hardware Fair, the Yongkann hardware industry has undergone a seismic transformation. It has achieved a historic leap from traditional hardware to modern smart hardware, from a single product to the whole industrial chain, from the domestic market to the global layout, and made all-round breakthroughs in scientific and technological innovation, brand construction, and quality improvement. China's hardware capital, China's door capital, China cup capital, China electric tool capital, China recreational sports car capital, China home cleaning tool capital, Chinese cookware capital, China hardware city and other "seven cities and one city" as well as the world-class hardware industry cluster are known in Yongkang.
Standing at the new starting point of the 30th edition, the appeal of the China Hardware Expo continues to grow. Since the launch of booth application, hardware enterprises from all over the country have actively signed up. According to statistics, a total of 1,610 enterprises from both domestic and foreign countries participated in this edition of the China Hardware Expo, marking a 7.26% year-on-year increase and setting a new high for the past five years. Among them, 1,188 enterprises were from regions outside Yongwu Jin District, accounting for 73.7% of the total number of exhibitors. The exhibition features 9 indoor pavilions and 1 outdoor pavilion, with a total exhibition area of 88,000 square meters. The products on display cover seven major categories: power tool category, tool hardware category, daily hardware and electrical hardware category, outdoor products and fitness leisure category, other hardware category, electromechanical products category, and machinery equipment category.
This year's China Hardware Fair introduced several innovative measures: the establishment of an import hardware boutique display area, where well-known brands such as Japan's Goi, the United States' De Wei, and Spain's Tumtec showcased their products; the establishment of a "Artificial Intelligence+" high-tech product display area, featuring high-precision products such as robotic dogs, drones, and patrol-scanning robots; the establishment of a historical and classic industry metal carving display area, showcasing the inheritance achievements and innovative applications of Yongkang's non-heritage metal carving project; and the establishment of a foreign business negotiation area, providing an efficient platform for exhibitors and buyers to connect and negotiate. Additionally, nearly 300 overseas buyers with orders in hand attended the fair.
A series of supporting activities were equally splendid. During this year's China Hardware Fair, online promotion activities for Yongkang Hardware on Douyin, the Global Live Broadcast Procurement Festival of the 30th China Hardware Fair, a collection and selection activity for Yongkang Hardware on TikTok, a marketing promotion activity for the Yongkang Hardware Industry Cluster in Central Asia and the Middle East, as well as the Cross-Border Procurement Negotiation Meeting of the 30th China Hardwares Fair were held. These activities were designed to establish an efficient and precise matching channel for hardware enterprises, thus helping to propel Yongkang's hardware industry into the global market. Taking advantage of this 30th anniversary, a photo exhibition titled "Thirty Years of 'Golden' Achievements: Towards the Future" was also held during the China Hardware Fair. The exhibition featured images that reflected the development and transformation of the China Hardware Fair over the past 30 years, as well as the efforts made by Yongkang to build itself into a "World Hardware Capital" and strive to become a leading manufacturing base in China and even the world.
In addition, similar to previous editions, this year's China Hardware Expo will feature both online and offline exhibition halls. This dual-track approach is intended to give the exhibition a "digital wing," thereby striving to facilitate more substantial trade collaborations.
It is worth mentioning that during this year's China Hardware Expo, Yongkang has introduced various cultural and tourism activities as well as promotional benefits to create a diversified consumption scene that integrates "exhibition, tourism, and dining," thereby significantly enhancing the overall experience for both exhibitors and buyers.